What I do

I offer a focused range of creative and strategic services, built around what actually moves the needle for growing brands.

Social Media Strategy & Management

From content planning to community management, I help brands show up consistently and grow meaningfully. I've increased Instagram audiences by 25% YoY and driven significant engagement uplifts through platform-native content strategies.

Includes: content calendars, caption writing, community management, performance reporting

Copywriting & Brand Storytelling

Good copy does two things: it sounds like you, and it makes people act. I write websites, campaign copy, brand messaging, email sequences and more — always rooted in a clear understanding of your audience and what you want them to do.

Includes: website copy, brand messaging, campaign copy, email marketing, taglines

Digital Marketing & SEO

Strategy-led digital marketing that drives measurable results. I've delivered 40% web traffic uplifts and 20% increases in enquiries through combined SEO, PPC and content strategies.

Includes: SEO audits and implementation, PPC campaign management, email marketing, analytics and reporting

Content Creation

From blog posts to newsletters, product descriptions to social captions — I create content that is well-written, on-brand and built to perform.

Includes: blog writing, newsletters, social content, product copy, long-form articles

Events Content & Coverage

I've worked at large-scale consumer events and luxury brand activations, delivering live coverage, post-event storytelling and event marketing campaigns.

Includes: pre-event marketing, live coverage, post-event content, event copywriting

Rates

I work on a project or retainer basis. Every brief is different — get in touch to discuss your needs and I'll send a tailored proposal.

ruthzanden@gmail.com